Not with empty promises, but with clear direction.
Not with extra noise, but with sharp focus.
Not with vague advice, but with concrete, achievable steps.
Brand Development & Positioning
Business Model Innovation
Retail Operations & Franchise Management
Digital Customer Experience
Commercial Strategy & Growth
Change Management
Product Development & Go-to-Market
Team & Organizational Development
Project & Stakeholder Management
of completed projects
From brand vision to magazine: a complete rebranding of the Kreatos magazine into Forward. An inspiring tool that connects growth, style and experience.
Realised in 2021
A uniform visual identity for each salon, translated into space, atmosphere and brand experience down to the smallest details.
Realised in 2021
A pioneer in the hairdressing world: A smart app that unites customer focus, loyalty, and digital experience in one platform.
Realised in 2023
From idea to full implementation: a subscription model. A future-oriented formula that boosts customer loyalty and provides salons with more predictable revenue.
Realised in 2024
A new brand identity that does more than stand out: it connects customers, franchise partners and teams through one clear story. From strategy to execution — embraced by the entire network and recognizable down to the last detail.
Project spanning 2022–2024
From brand vision to proprietary product line: QBK was developed over the course of 8 years into a fully-fledged house brand for both salon professionals and home customers.
Start 2016, first rollout spring 2024
To discover where I can make an impact for you. Whether you're a start-up or an established player, the approach is personal and tailored to your vision for the future!
