With over 25 years of experience at the intersection of brand strategy, retail development, and team guidance, Kris offers more than just advice: he builds bridges between vision and execution. Every project is tailored, always with one clear goal in mind—delivering sustainable growth. Below, you'll find what he can concretely bring to your organization.
A strong brand starts with a clear positioning. Kris supports organizations in redefining their core values, brand personality, and market positioning with precision.
Whether it's a complete repositioning or a recalibration of an existing brand, he guides the entire processs. From brand diagnosis to brand narrative.
Don’t expect fluffy strategies, but clear choices supported by both leadership and teams.
Isolated actions rarely deliver lasting results. That’s why Kris works with integrated trajectories where positioning, communication, channel strategy, and retail experience come together seamlessly.
He translates your brand into an approach that works — both for internal stakeholders and end customers.
From go-to-market plans to category approach and in-store activation: everything starts from a cohesive vision.
A brand comes to life at every touchpoint: from packaging to website, from store interior to social post.
Kris analyzes where noise arises and where opportunities exist to strengthen your brand experience.
He develops guidelines, visual principles, and tone-of-voice concepts that create cohesion. This way, every touchpoint becomes a reinforcement of your brand story.
The result: a brand identity that is not only visible, but also tangible and credible.
Strong brands are built by strong people. Kris brings structure to marketing teams, optimizes roles based on talent, and ensures a clear focus on results.
He analyzes processes and team dynamics, identifies gaps and overlaps, and designs a team structure based on strengths and potential. By creating space for ownership and autonomy, he boosts both efficiency and motivation. The result?
Tangible impact on day-to-day operations and long-term objectives. Kris also supports management in cultivating a culture of collaboration and autonomy.
Whether it’s a store, salon, trade fair booth or landing page: the customer experience must resonate. Kris helps brands create memorable experiences that are both aesthetically compelling and designed to drive conversion and customer loyalty.
He translates brand values into tangible formats, with a focus on sensory impact and practical feasibility.
He takes into account audience-specific behavior, brand objectives, and trends in user experience.
Everything is designed to make the brand tangible, recognizable, and sales-supporting. In every context.
Retail is also bricks & mortar. With years of experience in real estate selection, store design and construction projects, Kris supports organizations in making smart decisions for their physical rollout.
He supports negotiations, assesses locations for strategic potential, and ensures the integration of brand values into every square meter. From planning to execution, he balances aesthetics with feasibility and return on investment. Throughout the process, he keeps the brand narrative in mind, ensuring that space and identity reinforce one another.
Kris translates concepts into tangible environments that are not only functional, but also support brand experience, positioning, and commercial success.
