Strong brands don’t happen by accident. Kris builds clear brand identities with a vision that’s consistently translated across every channel and touchpoint.
From product to in-store experience: Kris combines strategic insight with commercial drive, for brands that aim to grow with focus.
With an eye for talent and potential, Kris restructures marketing teams in a way that strengthens both people and results.
Whether it’s about creating a private label: Kris translates vision into reality. From briefing to execution.
Strategy, brand building and in-store experience made tangible.
From positioning to brand voice, with a focus on relevance and recognition.
Engaging employees and franchise partners in the brand story.
Store concepts that make the brand tangible for the customer
Rethinking teams and processes for greater impact and less waste
From idea to launch: QBK as tangible proof of thoughtful brand creation.
Strategy is only strong when it is repeatable and scalable.
Every brand starts with a vision. But only when strategy is translated into the right channels, products and customer experience does lasting impact arise. Kris helps brands make that translation, clearly, with focus, and always with the consumer in mind.
Relevant brands are built on insights from the past, clarity in the present, and ambition for the future. Kris guides you from analysis to activation, with a focus on long-term value and short-term performance pressure.
Value goes beyond price or product. It lies in recognition, trust, user experience, and credibility. Kris helps brands make that value tangible by aligning strategy, design, and experience.
With over 22 years of experience in retail, branding and project development, Kris knows what works—and what sticks. His expertise translates into focused trajectories without unnecessary detours.
Every trajectory is tailor-made. Kris works in trust and connection with clients, internal stakeholders and external partners. Always with a shared end goal in mind.
His years of experience within franchise models and retail structures make Kris not only an expert, but also a connector. He brings the right people together at the right time.
"A strong brand isn’t built on paper alone. It truly comes to life when customers, teams, and partners can feel it."
